+91 9388 955 313 hello@kreativesparkz.com

Course Design

Search Engine
Basics

SEO Planning &
Strategy

First Stages of SEO Implementation

Keyword Research

Optimizing a SEO Friendly Website

Content Marketing

How Social Media Plays a Role in Search Engine

Panda, Penguin and Penalties

Mobile & Local SEO

Tracking Results and Measuring Success

Course Dynamics

  • Understand How Search Works
  • Learn the Art of Preparing and Designing a Strategy to Rank No#1 in Search Engines
  • Implementing The White Label SEO for Maximum Output
  • All About Keywords that is where the juice lies
  • Why Optimizing Your Website with SEO is Important Today
  • Content the King of Your Website. Learn to Play with it.
  • Leveraging Social Media for Best Benefits with SEO Results
  • Recovering a Website which has been badly effected with Google Algorithms
  • Delivering a Mobile Friendly Website to Stay Ahead in the Race
  • Measure the Results of Your Success through Analytics and Infographics

Course Description

  • Understanding Search Engine Results
  • Determining Searcher Intent
  • Analyzing Ranking Factors
  • Strategic Goals moving with SEO
  • Understanding Search Engine Traffic
  • Understanding Your Audience and finding Your Niche
  • Advanced Methods for Planning and Evaluation
  • Market Strategy and Identifying Site Development Process
  • Auditing of Existing Site to Identify SEO Problems
  • Determining Your Competition
  • Leveraging Business Assets for SEO
  • Difference between a Query and Keyword
  • The Theory Behind Keyword Research
  • How to Extract the Right Keywords for Your Site
  • Leveraging the Long Tail of Keyword Demand
  • Making Your Website Accessible to Search Engines
  • Root Domains, Sub Domains & Microsites
  • Optimization of Domain Names
  • Mobile Friendly Compatibility of Your Website
  • Content Optimization
  • Dealing with Duplicate Content
  • Redirects and Content Management System Issues
  • Semantic Search & Schema.org
  • Google Authorship and Author Authority
  • Creating Content that Attracts Links
  • Introduction to Content Marketing
  • Choosing the Right Content Marketing Strategy
  • Types of Content Marketing Campaigns
  • Building an Audience
  • Relationships and Outreach
  • Value of Social Signals
  • The Indirect Influence of Social Media Marketing
  • Monitoring, Measuring and Improving Social Media
  • User Engagement as a Measure of Search Quality
  • Optimizing User Experience to Improve SEO
  • Diagnosing the Cause of a Traffic Loss
  • Impact of any Weak Content on Rankings with Panda
  • Path to Recovery with Penguin
  • Types of Manual Penalties
  • What Google Doesn’t Like
  • SEO for Mobile
  • Optimizing for Local Search
  • Optimizing for Google Shopping Search
  • Optimizing for News Search
  • Optimizing for Video/Multimedia Search
  • Why Measuring Success is Essential to the SEO Process
  • Measuring Search Traffic
  • Tying SEO to Conversion and ROI
  • Competitive and Diagnostic Search Metrics
  • Key Performance Indicators for Long Tail SEO
  • Link Based Tracking
  • Conclusion

Attendees

Students Who Aspire to Shape
their Career
Passionates who Chase for New
Knowledge
Entrepreneurs and Businessman Who Plan to
Give a New Direction to their Business
Freelancers who want to add to
their learning
Enthusiasts who are keen with
Marketing

Course Instructors

Vijesh Pillai Vijesh Pillai is the founder of Kreative Sparkz, a Digital Marketing and Advertising Agency based in Kochi, Kerala in 2015. Since then over 100+ companies have been consulted around the world.
Started career as a Computer Hardware & Network Engineer, but soon transitioned into the world of online marketing. Has witnessed so many businesses being beaten down by their competition, only because they didn't understand the techniques and strategies behind a successful online marketing campaign.
Vijesh has completed certifications from RedHat, Google & HubSpot, which has enhanced to shape their agency and grow our business portfolio.
Kreative Sparkz was launched to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.
Has successfully generated revenue for their clients, spanning more than 25 unique industries.
Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be.

Venue

4th Floor, Crescens Tower, NH 47 Ernakulam, Reliance Fresh Building
Kalamassery, Kochi – 682 033
Office : +91 484 293 3065
Mobile : +91 9388 955 313
Email : hello@kreativesparkz.com