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Course Design

Understanding Search Theory

Understanding Keyword & Tools for Keyword

Writing Killer and Compelling Ads

Landing Page That Convert Searchers to Buyers

Advanced Optimization Techniques

Demystifying Quality

All About Image, Video and Mobile Ads

Understanding the Display Network

Understanding and Utilizing Advanced Geographic Targeting Techniques

Implementing Profitable
Bid Strategies

Implementation of Testing Techniques

Adwords Report & Monitoring of Account

Course Dynamics

  • Understand the Search Theory of the Search Engines
  • All about Keywords and the Psychology of Search, the Tools to Extract the Right Keywords
  • Writing Killer Ads to Compel Searchers to Click on Your Ad
  • Understanding the Google Quality Score and Advanced Search Techniques
  • The Different Channels of Google, Search, Display, Image, Video and Mobile
  • Display Network and Re-Targeting Your Clients visiting Your Website
  • Targeting Your Customers through Geographical Locations
  • Implementing Strategies with Bidding to Display Your Ad on the Top of Search Engine
  • Testing Your Adwords Account for Better Results
  • Monitoring and Measuring the Success of Your Adwords

Course Description

  • The Psychology of Search
  • Understanding Search Results
  • Google vs You vs the Searcher
  • Best Practices for Applying Search Theory
  • Understanding the Buyer Funnel
  • Understanding Keywords
  • Discerning Keyword Match Types
  • Using Negative Match
  • Using Advanced Organizational Techniques
  • Adwords Keyword Planner
  • Google Trends
  • Third Party Applications
  • Writing Effective Ads
  • Following Google’s Editorial Guidelines
  • Developing USP (Unique Selling Proposition)
  • Distinguishing Features and Benefits
  • Deploying Themes that Get Clicks
  • Controlling Your Mobile Ads
  • Spicing up your Ads with Ad Extensions
  • Everything About URLs
  • Choosing Landing Pages that Increase Conversion Rates
  • Employing Usability, Trust and Web Technology
  • Best Practices for Landing Page
  • Optimizing for Traffic
  • Optimizing for Conversions
  • Best Practices for Advanced Optimization Techniques
  • What is Quality Score?
  • Viewing Your Quality Score
  • Landing Page Quality
  • Estimating Your First Page Bid
  • Diagnosing Your Quality Score
  • What to Do if Quality Score Drops
  • Creating Mobile Ads
  • Creating Rich Media Ads
  • Adwords Ad Gallery
  • Best Practices for deploying Image, Video and Mobile Ads
  • What is Display Network?
  • Blocking Your Ads from being Shown across the Display Network
  • Measure Success with Cost per Conversion
  • Using the Display Planner Tool
  • Remarketing: Bringing Visitors back to Your Site
  • Mixing and Matching Every Display Targeting Option
  • Optimizing Your Display Campaigns
  • Creating Scenarios to Understand and Reach Your Target Audience
  • Writing Effective Display Ads
  • What is Geographic Targeting?
  • Reaching Users in Specific Locations
  • Location Targeting Considerations
  • Treating Locals and NonLocals Differently in Your Ad Copy
  • Geographic Performance Reports
  • Setting up Your Marketing Goals
  • Measuring Results with Google Conversion Tracking Code
  • Profitable Bidding Strategies
  • Calculating Your Max CPC
  • Automatically changing Bids by Time, Geography, Devices and More
  • Testing Ad Copy to Increase Conversions
  • Ad Copy Themes to Spark Your Creativity
  • Testing Landing Pages to Increase Conversions
  • Testing Profit per click and Profit per Impression
  • Adwords Campaign Experiments
  • Choosing General Adwords Report Settings
  • Using Reports to Optimize Your Account
  • Creating Campaigns and Ad-Groups
  • Optimizing On going Campaigns
  • Best Practices for Creating and Managing Your Adwords Account


Students Who Aspire to Shape
their Career
Passionates who Chase for New
Entrepreneurs and Businessman Who Plan to
Give a New Direction to their Business
Enthusiasts who are keen with
Freelancers who want to add to
their learning

Course Instructors

Vijesh Pillai Vijesh Pillai is the founder of Kreative Sparkz, a Digital Marketing and Advertising Agency based in Kochi, Kerala in 2015. Since then over 100+ companies have been consulted around the world.
Started career as a Computer Hardware & Network Engineer, but soon transitioned into the world of online marketing. Has witnessed so many businesses being beaten down by their competition, only because they didn't understand the techniques and strategies behind a successful online marketing campaign.
Vijesh has completed certifications from RedHat, Google & HubSpot, which has enhanced to shape their agency and grow our business portfolio.
Kreative Sparkz was launched to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.
Has successfully generated revenue for their clients, spanning more than 25 unique industries.
Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be.


4th Floor, Crescens Tower, NH 47 Ernakulam, Reliance Fresh Building
Kalamassery, Kochi – 682 033
Office : +91 484 293 3065
Mobile : +91 9388 955 313
Email : hello@kreativesparkz.com